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AMERICA'S HEARTLAND TO AIR ON ALABAMA PUBLIC TELEVISION
MONTGOMERY, Ala. -- "America's Heartland," a popular television series that celebrates American agriculture, will be seen by Alabama viewers in 2007 thanks to a partnership between the Alabama Farmers Federation and Alabama Public Television.Federation President Jerry A. Newby announced that Alfa Insurance and the state's largest farm organization were underwriting the program during the Federation's 85th Annual Meeting earlier this month in Mobile. The promotional support clears the way for "America's Heartland" to begin being aired on the statewide APTV network Jan. 7. "As a member of the American Farm Bureau Federation, we are excited about joining farmers across this country in supporting this high-quality program," Newby said. "Each week 'America's Heartland' takes families behind the scenes of our nation's largest industry. Alabama viewers will not only see how their food and fiber is produced; they will get to meet the hard-working farm families who feed our nation, fuel our economy, protect the environment and preserve our homegrown values." Now in its second season, "America's Heartland" is seen by about a million viewers each week. The series airs on 159 public television stations nationwide in markets that reach about 45 percent of the nation's households. In addition, it is carried on 300 digital public television channels and is broadcast four times a week on the RFD-TV satellite station. "America's Heartland" can be seen on APTV stations each Sunday at 12:30 p.m. For more schedule information, visit www.aptv.org. Earlier this year, "America's Heartland" visited Alabama and produced segments highlighting the state's poultry and cotton industries. Those stories are part of episodes 220 and 215, respectively, and may be viewed at www.americasheartland.org, along with about 200 other shows from the series' first and second seasons. Both Alabama shows are now in broadcast rotation at RFD-TV and will be aired on APTV in 2007. Meanwhile, Alabama Farmers Federation enhanced its efforts to educate the public about the importance of agriculture this year with the production of a 30-minute program for "Farm Bureau Today," which will air on RFD-TV on Dec. 19 at 6:30 p.m. The show, which highlights Alabama?s agri-tourism industry, will be rebroadcast on Feb. 27 and Oct. 9. Production and promotion assistance for "America's Heartland" is provided by Monsanto Company and the American Farm Bureau Federation.
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