PEANUT PRODUCERS ASSOCIATION LAUNCHES NEW BILLBOARD CAMPAIGN
DOTHAN, Ala. -- Just in time for the harvest season, the Alabama Peanut Producers Association (APPA) has launched a billboard campaign promoting the health benefits of peanuts.
The billboards read: "Farmers are digging the peanuts. People are digging the protein."
The signs were placed in two prominent peanut-growing regions of the state -- Dothan and Mobile, and are in high-traffic areas.
The project is a joint promotion of APPA and the National Peanut Board (NPB) and includes NPB's slogan: "Peanuts: Energy for the good life," which is prominently displayed on the large signs.
"This is a great example of how growers can share their stories to thousands of motorists on a daily basis reminding them the peanuts they see being harvested can give them a nutritious boost," said Randy Griggs, APPA executive director.