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PEANUT PRODUCERS ASSOCIATION LAUNCHES NEW BILLBOARD CAMPAIGN
DOTHAN, Ala. -- Just in time for the harvest season, the Alabama Peanut Producers Association (APPA) has launched a billboard campaign promoting the health benefits of peanuts.The billboards read: "Farmers are digging the peanuts. People are digging the protein." The signs were placed in two prominent peanut-growing regions of the state -- Dothan and Mobile, and are in high-traffic areas. The project is a joint promotion of APPA and the National Peanut Board (NPB) and includes NPB's slogan: "Peanuts: Energy for the good life," which is prominently displayed on the large signs. "This is a great example of how growers can share their stories to thousands of motorists on a daily basis reminding them the peanuts they see being harvested can give them a nutritious boost," said Randy Griggs, APPA executive director.
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