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May 19, 2011   Email to Friend 

ALNLA'S SUMMER SEMINAR: MARKETING FOR ALABAMA'S NEW GARDENING GENERATION
Jillian Clair
334-612-5660
May 19, 2011

Bridget Behe, professor of horticulture at Michigan State University, specializes in horticulture marketing research. Behe was on the faculty at Auburn University for eight years before moving to MSU.
JEMISON, Ala. - Along with a new generation of horticulture buyers comes a new marketing strategy--that's the theme of the Alabama Nursery and Landscape Association's summer seminar June 6 at Petals of the Past in Jemison.

Bridget Behe, professor of horticulture at Michigan State University and formerly Auburn University, will discuss new ways to boost sales in garden centers, using social media to promote horticulture and practical tips to improve current marketing strategies.

"Attending ALNLA's Summer Program will be an excellent opportunity to gain some new ideas, boost your sales, and better understand marketing techniques by utilizing social media like Facebook and Twitter," said Mac Higginbotham, director of the Alabama Farmers Federation's greenhouse, nursery and sod division. "I would encourage everyone to come out to hear some excellent speakers, great topics and also just to visit with friends--the ALNLA has put together a great program."

Other topics will include understanding current pesticide laws and regulations and new gardening plants and ideas, presented by Carole Barton, Davy Wright and Jason Powell.

The seminar will begin at 8:30 a.m. and will end at 4 p.m. after a tour of Petals from the Past.

The cost is $10, and the online registration form can be found at www.alnla.org.

A mailing form and the seminar brochure can be found here.

Established in 1951, ALNLA is a professional association for those involved in and allied to the ornamental horticulture industry.


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