SMITH TAPPED TO LEAD ALFA SALES EFFORTS IN ALABAMA
MONTGOMERY, Ala., Oct. 24 -- Alfa Insurance® Senior Vice President of Marketing Patrick Smith has been tapped to lead the agency and sales efforts of Alfa Insurance throughout Alabama. Smith has led the marketing team in north Alabama since April 2008.
Alfa Executive Vice President of Marketing and Business Development Steve Rutledge said he expects Smith, 40, to bring the same energy and innovative thinking to Alabama's overall sales program that contributed to sales records set by north Alabama agents and managers.
"Patrick has been very successful in motivating the agency force in north Alabama," Rutledge said. "He brings more than a decade of experience in sales management to this position, and he is eager to make Alfa the market share leader in Alabama through profitable growth of our automobile and life insurance lines."
Smith will work with Senior Vice President of Marketing for South Alabama Buck Hardy to transition agents and district managers to the new management system. Hardy has announced plans to retire Dec. 1 after 46 years in the insurance industry.
Smith said he is excited about the opportunity to build on Hardy's success and work more closely with south Alabama managers and agents.
"We have an extremely talented group of district managers and a loyal agency force," Smith said. "It's an honor to be given the opportunity to lead this outstanding group. I am excited about sales, marketing and business development working hand in hand under Mr. Rutledge's leadership as we focus on growing the Alfa companies."
Smith looks forward to increasing the use of technology in Alfa's sales and retention efforts and says he is optimistic about the opportunity for growth, despite challenges posed by severe weather during the last decade.
Under the leadership of Smith and Hardy, Alfa recently set a record for the number of automobiles insured in Alabama. In 2010, Smith's north Alabama region set an Alfa record for life insurance production.
A native of El Dorado, Ark., Smith graduated from Louisiana Tech University where he earned his bachelor's degree in business administration with an emphasis in marketing. Before joining Alfa, he was an associate vice president with Nationwide Mutual Insurance Co. Smith also served as a regional sales officer, regional sales director in Alabama and district sales manager in Alabama during his nine years with Nationwide.
Smith and wife Heather live in Montgomery and have a daughter, Charlee, 22 months. Heather is a native of Rockford, Ala., and owns a health and nutrition counseling business. The Smiths attend the Church of the Highlands in Montgomery.