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January 04, 2012   Email to Friend 

Jeff Helms
(334) 613-4212
January 04, 2012

Effective Feb. 1, Steve Rutledge will serve as executive vice president and general manger for the Alfa Insurance companies.
MONTGOMERY, Ala., Jan. 4 -- AlfaTM President and CEO Jerry Newby has named Steve Rutledge executive vice president and general manager for the Alfa Insurance companies effective Feb. 1.

Rutledge, who has led Alfa's business development team since March 2010 and marketing efforts since September 2011, will now oversee all phases of the insurance company. Rutledge will report directly to Newby.

"Steve is a proven leader with experience in investments, finance, product development, risk management, customer service and marketing," Newby said. "As executive vice president of business development and marketing, Steve has led efforts to make Alfa more competitive while providing enhanced service to policyholders. By placing Alfa's operations, marketing and business development functions under a single executive vice president, we will improve communication among divisions and ensure all Alfa employees share the same mission, goals and vision for the future."

Under Rutledge's leadership, Alfa has expanded the functionality of its call center and website, developed new discounts and introduced an improved pricing system for auto insurance customers. Rutledge's team also has embraced technology that is helping Alfa better manage risk while continuing to provide exceptional customer service.

Rutledge said he is honored to serve Alfa and its policyholders in this expanded role, and he is excited about the opportunity to grow the company's business.

"Having served alongside this great team at Alfa for many years it is with great pleasure and a strong sense of responsibility to our policyholders and our employees that I move into this expanded role," Rutledge said. "Alfa is a great company made up of caring individuals who come to work each day and do their best to serve their customers and communities. I am proud to be associated with such an outstanding group of individuals."

Rutledge began his career with Alfa in 1984 as a securities analyst in the Investments Department. He later served as Alfa's chief financial officer and senior vice president of investments before being named executive vice president. He holds a bachelor's degree in accounting from Auburn University and is a CPA. Steve and his wife, Amy, have three children: Frances, 21; Vinson, 20; and Bennett, 14.

Alfa and its affiliates provide insurance and other financial services in 11 states. Alfa Life Insurance Company currently has more than $25 billion in force, and Alfa's property and casualty companies service more than 1 million policies. There are nearly 400 Alfa service centers with more than 2,500 people dedicated to serving customer needs.

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