Alabama Farmers Federation members saved nearly $250,000 in the first quarter of the General Motors member benefit program through the sale of 497 vehicles across the state.
Launched in the fourth quarter of 2011, this program has already exceeded the performance of the previous vehicle discount program. Members in 64 of Alabama’s 67 counties have taken advantage of the savings.
The GM private offer gives members a $500-discount toward the lease or purchase of new 2011, 2012 and 2013 Buick, Chevrolet and GMC models, excluding Chevrolet Volt.
“We are very pleased with the significant savings our members have already received through the General Motors benefit,” said Marc Pearson, Alabama Farmers Federation director of membership. “In tough economic times like these, whenever we can help members save money it’s a reminder of the true value of Federation membership. We appreciate every member and hope they will spread the word about the benefits and savings associated with membership in our organization.”
Pearson added that savings from this benefit alone could pay an individual’s membership dues for 16 years.
Members who have used the discount were pleased with the savings and the simplicity of the process.
Tommie Lou Orr, a Federation member in Roanoke, recently used the discount to purchase a Chevrolet Equinox from Buster Miles Chevrolet in Heflin. Orr previously considered purchasing an Equinox, but at the time, the dealer didn’t have the vehicle in the color she wanted. When she later saw an advertisement that the dealership had the vehicle in stock, she remembered the Federation discount and decided it was the right time to buy.
“I had read about the discount already in Neighbors magazine, so I just went up there and bought it and got my $500 off,” Orr said. “It was simple. The discount made me want to go look and it gave me the idea that it might be a good time to buy.”
Alfa Agent Misty Ridings of Winfield is also the proud owner of a new vehicle after purchasing through the Federation’s discount program.
“I would recommend the GM discount,” Ridings said. “We try to tell all of our new and existing customers in our service center about the GM discount as well as the other discounts.”
Twenty-six GM models are part of the program, including the Chevrolet Silverado HD, honored as the 2011 Motor Trend Truck of the Year. A broad range of other pick-up trucks, SUVs, sedans and crossovers also are included in the program. The Silverado is the top-selling vehicle among participating Federation members.
To qualify for the offer, individuals must be a member for at least 60 days prior to the date of delivery of the vehicle selected.
Members may receive the incentive for the purchase or lease of multiple vehicles, including fleet vehicles purchased through GM’s National Fleet Purchase Program.
Full details and program eligibility guidelines are available by contacting Federation Membership Director Marc Pearson at firstname.lastname@example.org or by visiting fbverify.com/gm.