Brenda Morrow Bids Farewell As Face Of Alfa
A warm smile and friendly voice have greeted visitors and employees of Alfa and the Alabama Farmers Federation for the past 26 years. Receptionist Brenda Morrow retired Nov. 27, but saying “goodbye” to her job allowed the Mississippi native to say “hello” to a new chapter in life.
“It’s all a little bittersweet,” said Morrow, the youngest of 13 siblings. “I’m walking away from a big part of my life, and from coworkers who are like family in many respects. Retirement will be an adjustment, but I’m looking forward to traveling with [husband] Dorsey, visiting family across the country, spending time with my daughter and grandkids and just doing things at my own pace.”
Morrow’s Southern gentility and professional manner helped bring a level of refinement to her roles as receptionist and unofficial Welcome Wagon. Reflecting on nearly three decades of service, she said spending each day assisting others was what she enjoyed most.
“I consider it a blessing to have helped so many people over the years, either over the phone or in the building,” Morrow said. “The position also allowed me the opportunity to meet people I wouldn’t have met otherwise, some whom have become close friends. I try to never take for granted that a smile and positive disposition can go a long way. My life is forever changed as a result of my time with Alfa, and I’m grateful for the memories I will carry with me into retirement.”
Executive Secretary to the President Cheryl Mitchell said Morrow’s commitment to customer service and her coworkers has been a source of strength.
“Brenda’s knowledge of the Federation and its staff, combined with her heart for helping others, helped define this organization,” Mitchell said. “Her genuine charm and dedication to service made everyone feel welcome. She will be missed not only by her coworkers, but by the people who call and visit the home office as well. She’s a friend to us all and leaves behind a reminder of the difference a kind word or compliment can make in someone’s day.”